Josh Schoenly's Real Estate Blog

Providing Online Marketing Ideas for all Real Estate Professionals

Secret Formula = 987 unique visitor, 40 leads & 5 appts. in 1 wk.

Posted on | March 9, 2010 | 4 Comments

I was talking with a buddy of mine and fellow real estate professional on Monday and he laid some heavy stuff on me.

He gave me the exact formula he had used to generate 987 unique visitors to his website generating 40 leads and 5 appointments. All in the past 7 days! So I wanted to share this with you ASAP.

The source of all the traffic was Craigslist and he used similar principles that I outline in the Buyer Leads By Tonight system (if you don’t have a copy you can grab one here: http://www.BLBTSytem.com). However her used a different formula for his ads and conversion than I have been teaching. Now I know that there is “more than 1 way to skin a cat” and so I think you’ll find this formula to be helpful and hope that you choose to use it:

Here is his “Secret Formula”:
For the 7 days he posted a total of 30 Craigslist ads. His ads were for specific listings but use curiosity driven copywriting and also included a call to action as we prescribe. The 30 ads were 5 different listings he posted 6 different times during the week. Here is the basic structure he use: (per the Craigslist fields which need to be filled in)

Price: Left Blank (creates more curiosity)

BR: Included

Headline: Curiosity driven, ex: Country Living at it’s Best (Motivated Seller) or Below Market Rancher (Virtual Tour)

Body:
Offer with CTA

Ex:
SEARCH MLS ONLINE
Want to Search the local MLS online? Save time and access to up-to-the-minute information
Go To (link on your website that offers free IDX search)
Info on property referenced in headline

Ex:
Take advantage of the TAX CREDIT and possible SELLER HELP to make it happen for you!
Enjoy the country! Right next to State Game Lands. Enough parking for all your toys.
Convenient route to Rt. 66 & to all areas.
Furnace, septic, and well pump serviced, nice glass top stove, wood fireplace, washer and dryer all included so you can move right in.

For More Photos and Virtual Tour Visit (link on your website to specific listing)
Picture of listing

Now I am sure that some of you are thinking that this differs from what you have seen me recommend in the past which is send all traffic to unbranded lead capture pages. But again I am wise enough to realize that there is more than one way to convert leads and this is clearly working for my buddy and I plan to test it in my business as well.

Let me again summarize his results using this formula for just one week:
987 unique visitors to his site
40 leads – people who filled out something on the site providing their information
5 appointments – this number will go up as these are all leads that came in over last 7 days, 2 are already signed to buyer agency and another one will be 2 transactions as they need to sell their existing home.
Pretty powerful stuff!

Finally an extremely important piece of this formula is a website that can convert traffic to leads and consequently appointments and closings. If you aren’t happy with your current website provider or don’t yet have a site you need to call the provider both my buddy and I use:

Jon Young – Ext. 308
WebAgentSolutions
(215) 996-1390 x308
Jon@WebAgentSolutions.com

These guys are starting to get really busy but if you tell them your with
me you can still get a great discount.

If you have any questions about how their sites work or you would like to see my site as a sample let me know.

Be sure to leave a comment and let me know what you think!

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • NewsVine
  • Reddit
  • StumbleUpon
  • Google Bookmarks
  • Yahoo! Buzz
  • Twitter
  • Technorati
  • Live
  • LinkedIn
  • MySpace

Technorati Tags: , ,

Category: Real Estate Agent Marketing Ideas, Real Estate Agent Online Marketing, Real Estate Agent Training
Tags: > >

Comments

4 Responses to “Secret Formula = 987 unique visitor, 40 leads & 5 appts. in 1 wk.”

  1. Jim Russell
    March 10th, 2010 @ 11:33 am

    I understand that posting an image ad will reduce being flagged. What other items needed to be changed? Can I repost an add in less than 48 hrs using my same IP. Does it help to use a different url which I can redirect to my website etc. At present I am intimidated by the rules on Craigslist.

  2. admin
    March 10th, 2010 @ 11:44 am

    You’ll need to use different headlines and vary the other components of the ad. You may also want to include text with the image and vary the text in the body itself. As far as posting from same IP that shouldn’t be a problem. We post many different ads from same IP. A different URL won’t hurt but isn’t a big deal either way. Nothing to be intimidated about. Let me know if you need anything else. Best, Josh

  3. Kevin Larkin
    March 10th, 2010 @ 8:51 pm

    Josh,
    Great information! I’ve started to implement the BLBTSystem already and started to generate leads, this will just add to the arsenal.
    Thanks, Kevin

  4. admin
    March 10th, 2010 @ 9:11 pm

    Awesome man, go get it!

Leave a Reply