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LinkedIn 101 Part 1 – How To Optimize Your Profile

admin — Fri, 06 Jan 2012 14:18:53 +0000

Press Play To See How to Optimize Your LinkedIn Profile:

If you’re interested in driving more traffic, leads and sales with LinkedIn then you need to CLICK HERE.

Leave your questions or comments below…

Squeeze Page “Hooks” – The Reverse Squeeze

admin — Thu, 05 Jan 2012 14:31:36 +0000

Click Play for a walk thru of the “reverse squeeze page”:

This is just one of 10 different “hooks” you can use to generate leads with your squeeze pages. To access all 10 just enter your email address below:

What is a squeeze page?

admin — Thu, 05 Jan 2012 00:17:03 +0000

What Is A Squeeze Page & Why Are They Important?

What are squeeze pages? This is an excellent question to consider, because the answer could literally transform the course of your business in a very short amount of time when executed properly.

A squeeze page is a single webpage where online visitors are driven to in order to get prospects to take a particular action. An example of the most common concept is to entice people to join your email list in exchange for a report, video training series, or something else of value.

Typically, visitors will have two choices. They can either sign up and receive your offer, or simply just leave the page if your product or service doesn’t help meet their need. Squeeze pages are also known as landing pages, and the essential components for success are outlined below as follows:

What is a Squeeze Page? – An Ideal Template Includes…

A catchy header, headline or logo up top
Left hand side may be a video (can autoplay if you’d like), image, and/or bullet points that always include benefits (give people a legitimate reason to submit their information on the right hand side)
Opt in form (always above the fold) with more benefit driven bullets on the right hand side
Footer with disclosures, privacy, contact info and possibly another opt in form

Additionally you have the choice of creating single column pages instead of the example we provided above. In this instance, you could have the video/image, opt in form, and bullet points centered and stacked upon one another. Both forms are effective, so you should test what works best for you.

Well That’s Cool but How Do I Put All of This Into Practice?

If you need squeeze page templates and training in order to get started or begin exploring this concept, you can access our free squeeze page generator by clicking below and filling out your information. You will instantly gain access to our system that will allow you to create unlimited pages without having to know a bunch of HTML, coding or pay hosting fees!

What is A Squeeze Page?

So what did you think? Let us know down below along with any questions you may have.

CLICK HERE To Learn More About The Free Squeeze System…

Example Squeeze Page – The White House?

admin — Wed, 04 Jan 2012 23:57:19 +0000

Yep that’s right the White House is using a squeeze page! Press play below for my take on this interesting example squeeze page:

Example Squeeze Page

Next CLICK HERE TO LEARN MORE about our Free Squeeze Page Building System… (you can start using it right away…)

Real Estate Video Marketing Ideas for Websites & Lead Generation

admin — Sun, 02 May 2010 02:34:31 +0000

Funny Realtor Video - how NOT to use video in your real estate practice:-)

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Technorati Tags: real estate video marketing, real estate website marketing, realtor marketing ideas, realtor video marketing, realtor website marketing, realtor websites

Real Estate Video Marketing – 5 Steps to Success!

admin — Sat, 01 May 2010 03:04:02 +0000

Video marketing is growing like wildfire and if you haven’t already begun using it in your real estate practice you need to start NOW. Below you’ll find a simple 5 step process you can use to get started or add to your repertoire in using video marketing for your business.

Step 1: Start with the end in mind.

OK I know that is a little cliché but it’s critical when it comes to using video as part of your real estate marketing plan. There are really only about 4 different outcomes to try and accomplish and they are as follows:
a. Lead generation
b. Branding
c. Listing Plan
d. SEO
Once you have your desired outcome for your video it’s time to move onto step number 2

Step 2: Keyword research

Regardless of your desired outcome you’ll need to some keyword research to determine what keywords you want go after with your video. This sounds complex but really it’s pretty simple. Go to Google and type in google keyword tool. Then you can simply enter keywords that you would want to target and Google will tell you how much traffic those keywords are getting. Here’s a keyword example: foreclosure listings Harrisburg pa. Once you have a list of potential keywords go back to the Google search and enter in your keywords to see how many competing sites there are on Google. The best keywords to target are those that have high search volume and not that many competing pages. For more info on how to do this research check out:

Step 3: What type of video will you use?

There are several video types you can use. For example you can create a video slide show, video property tour, neighborhood video tour, screen capture video and the list can go on and on. You just need to pick which type of video you are going to use and then…

Step 4: Create or Render

Once you determine the type of video you’ll need to create it. How you create the video is going to depend on the type you choose in step 3. You may need to go to an actual property and shoot the video tour or you may be able to simply create it on your computer with a slide show or screen capture. Once you have it created you will need to either upload it to a video sharing site or you may need to first render the video and then upload.

Step 5: Syndication & Distribute (The Fun Part)

So you have your video created, now what? It’s time to get it up and out on the net. There are tons of video sharing sites out there, but definitely the best and most recognized is Youtube. So that is probably the best place to start. It’s super easy to create an account and upload a video there. But if you really want to turbo charge your results you are going to want to syndicate your video on many different video sharing sites. I know this sounds like a big pain, but here’s the cool thing, there are sites out there that will do it for you. The best free site to do this is tubemogul.com. The way it works is you upload your video to tubemogul and then enter your title, description and tags and it will actually syndicate your video to a bunch of different sites all at the same time!

I hope you enjoyed this information and if you are looking for more great info on how to use video in your real estate practice go to: http://realestatevideotoolbox.com and download a copy of our FREE real estate video marketing cheat sheet and the accompanying trainings.

Technorati Tags: real estate video ideas, real estate video marketing, realtor video ideas, realtor video marekting, realtor website marketing

Realtor Marketing Tip – how NOT to use video!

admin — Thu, 29 Apr 2010 01:27:14 +0000

Check out this funny video, a perfect example of how you shouldn’t use video in your real estate practice:

To see how you should use video in your real estate marketing plan download your copy of the real estate video marketing “cheat sheet” at http://realestatevideotoolbox.com

Technorati Tags: real estate video, real estate video marketing, realtor marketing ideas, realtor marketing tips, realtor video marketing

A simple system for increasing business with facebook & social media

admin — Tue, 13 Apr 2010 19:08:30 +0000

This is a guest post that I thought you would enjoy:

Submitted by Ryan Hartman:

Everyone’s telling you that it’s possible to generate real estate leads on Facebook, but do
you know any agents who are using Facebook to expand their business in a systematic
way?

Here below is a schedule you can employ to systematically grow your business via
Facebook in 15 Minutes/day.

Start Each Appointment By

1. Making 1 Friend Request

2. “Commenting” or “Liking” only 1 thing you find in your stream.
Don’t get carried away, remember you’ve only got 15 minutes to execute this
appointment with yourself. These steps are designed to help you expand your reach
while encouraging non-real estate interaction so you don’t come across as “that guy”
using Facebook for business. [Even though you are ]

The Schedule

Monday – Post “This Week’s Real Estate Settlement Anniversaries.” Look through your
past transactions for every transaction that occured this week. List the owners,
addresses, and number of years since settlement. If you’re not sure whether a past
client is still in the property, this is a good reason to call to find out and mention the fact
that you were going to make the announcement.

Tuesday – Real Estate Listing Photo Of The Week – This one’s pretty straightforward…
grab a picture of one of your listings, or perhaps a colleagues listing, and post it to your
profile.

Wednesday – Mortgage Rates Update – Just list latest mortgage rates. If you want you
can link to your favorite mortgage lender’s latest blog post on the subject.

Thursday – Just Listed & Price Changes – Mention your new listings and price changes
with links to the single property pages for each listing.

Friday – “Open House(s) Of The Week” – List any open houses you might be holding

Saturday – “Propertunity Of The Week” – List the best investment deal in your
marketplace.

Sunday – “Cool Real Estate Video” – Search Youtube for “Real Estate” – pick whatever
jumps at you and post it

ReCap

Remember, this is intended to be a system for generating leads via Facebook in an
efficient, fun way.

Don’t forget to start each session with some Non Real Estate related interaction.
Comment on or “like” something someone in your stream says.

And be sure to extend your reach by adding a new friend on a daily basis. This could be
an internet lead you’ve received, a friend or relative, or maybe just someone popping up
via Facebooks “suggest” feature.

A big thanks to Ryan for this post and please leave your questions & comments below!

Technorati Tags: facebook for real estate, facebook lead generation, Realestate leads, social media marketing

I had no idea this guy was SO cool.

admin — Fri, 15 Jan 2010 03:41:08 +0000

“I want to do good. I want the world to be better because I was here.”

…That’s my favorite quote from this compilation. I hope you enjoy this video as much as I have. I’ve watched it three times since it was sent to me last night…

Thanks to Mr. Kern for sharing this with me.