Want a Cash Machine for your Real Estate Business? Build a Buyers List!
Posted on | October 19, 2009 | No Comments
If you ask most real estate professionals what their number one business asset is you’ll get a variety of answers. Some answers may include their office, their listings, their agents or subagents, their marketing materials etc. All of these are good answers but in this humble real estate entrepreneurs opinion they would all be WRONG! It is my strong belief that an active buyers list is by the most valuable asset to have for your real estate business (when you think about it this probably holds true for any business). In fact I believe a buyers list is the closest thing to a money machine as there is in the game of real estate.
Let me give you a couple of examples illustrating my point. Earlier this week I had a former client call and tell me that he had a rehab property to sell. I had sold several of his properties for him in the past and so I was the first person he called. We came to terms and the very first thing I did, before even getting the property on the MLS was I sent it to my own in house buyers list. Here are the results. I had 9 people respond to the email in less than 12 hour. Three of them saw the property the very next day, one came to see the property the day after that and the rest of are seeing it over the weekend. I already have one offer and will taking other offers through Monday. This is all before even inputting into the MLS! See what I mean about a cash machine?
Here is another illustration of how valuable this asset can be to your business. Do you think have a strong and active buyers list could make a difference in a listing presentation. You better believe it. How many other Realtors in your market do you think would be able to make that same claim? Not many I can assure you. This immediately makes it a no brainer for that seller to work for you. In fact just this week I had a seller call me to come take a look at his house. I went out took a look and went through a presentation. At the end I asked why he called me. He said well I am on your buyers list and get your emails and I figured you have a big list of buyers already so it would only make sense to work with you versus someone else without a buyers list.
Let me give you one last reason why a buyers list is a cash machine. Do you think there are other products and/or services that you have access to that might be of interest to your list? Absolutely there are! Find something that is a fit for your list and offer it out to them. In fact with this strategy you can make money with your list without selling them a home. Of course you need to take into account any rules, stipulations or disclosures you must make, but this is a great way to add revenue streams to your business and make money from an asset that you have already built. Some examples would be home warranties, lawn care, pest removal, radon, contractor services, credit repair services, etc.
If you aren’t building a buyers list, what are you waiting for? Start building one today. If you have one keep building your list and your relationship with the list as well as trying to add some revenue streams.
Tags: Home Buyer Leads > How to generate buyer leads for real estate sales > Real Estate Agent leads > Realtor Marketing > Realtor Marketing Tools > Realtor tools
Real Estate Video Marketing Ideas for Websites & Lead Generation
Posted on | May 1, 2010 | No Comments
Tags: real estate video marketing > real estate website marketing > realtor marketing ideas > realtor video marketing > realtor website marketing > realtor websites
Real Estate Video Marketing – 5 Steps to Success!
Posted on | April 30, 2010 | No Comments
Video marketing is growing like wildfire and if you haven’t already begun using it in your real estate practice you need to start NOW. Below you’ll find a simple 5 step process you can use to get started or add to your repertoire in using video marketing for your business.
Step 1: Start with the end in mind.
OK I know that is a little cliché but it’s critical when it comes to using video as part of your real estate marketing plan. There are really only about 4 different outcomes to try and accomplish and they are as follows:
a. Lead generation
b. Branding
c. Listing Plan
d. SEO
Once you have your desired outcome for your video it’s time to move onto step number 2
Step 2: Keyword research
Regardless of your desired outcome you’ll need to some keyword research to determine what keywords you want go after with your video. This sounds complex but really it’s pretty simple. Go to Google and type in google keyword tool. Then you can simply enter keywords that you would want to target and Google will tell you how much traffic those keywords are getting. Here’s a keyword example: foreclosure listings Harrisburg pa. Once you have a list of potential keywords go back to the Google search and enter in your keywords to see how many competing sites there are on Google. The best keywords to target are those that have high search volume and not that many competing pages. For more info on how to do this research check out:
Step 3: What type of video will you use?
There are several video types you can use. For example you can create a video slide show, video property tour, neighborhood video tour, screen capture video and the list can go on and on. You just need to pick which type of video you are going to use and then…
Step 4: Create or Render
Once you determine the type of video you’ll need to create it. How you create the video is going to depend on the type you choose in step 3. You may need to go to an actual property and shoot the video tour or you may be able to simply create it on your computer with a slide show or screen capture. Once you have it created you will need to either upload it to a video sharing site or you may need to first render the video and then upload.
Step 5: Syndication & Distribute (The Fun Part)
So you have your video created, now what? It’s time to get it up and out on the net. There are tons of video sharing sites out there, but definitely the best and most recognized is Youtube. So that is probably the best place to start. It’s super easy to create an account and upload a video there. But if you really want to turbo charge your results you are going to want to syndicate your video on many different video sharing sites. I know this sounds like a big pain, but here’s the cool thing, there are sites out there that will do it for you. The best free site to do this is tubemogul.com. The way it works is you upload your video to tubemogul and then enter your title, description and tags and it will actually syndicate your video to a bunch of different sites all at the same time!
I hope you enjoyed this information and if you are looking for more great info on how to use video in your real estate practice go to: http://realestatevideotoolbox.com and download a copy of our FREE real estate video marketing cheat sheet and the accompanying trainings.
Tags: real estate video ideas > real estate video marketing > realtor video ideas > realtor video marekting > realtor website marketing
Realtor Marketing Tip – how NOT to use video!
Posted on | April 28, 2010 | No Comments
Check out this funny video, a perfect example of how you shouldn’t use video in your real estate practice:
To see how you should use video in your real estate marketing plan download your copy of the real estate video marketing “cheat sheet” at http://realestatevideotoolbox.com
Tags: real estate video > real estate video marketing > realtor marketing ideas > realtor marketing tips > realtor video marketing
A simple system for increasing business with facebook & social media
Posted on | April 13, 2010 | No Comments
This is a guest post that I thought you would enjoy:
Submitted by Ryan Hartman:
Everyone’s telling you that it’s possible to generate real estate leads on Facebook, but do
you know any agents who are using Facebook to expand their business in a systematic
way?
Here below is a schedule you can employ to systematically grow your business via
Facebook in 15 Minutes/day.
Start Each Appointment By
1. Making 1 Friend Request
2. “Commenting” or “Liking” only 1 thing you find in your stream.
Don’t get carried away, remember you’ve only got 15 minutes to execute this
appointment with yourself. These steps are designed to help you expand your reach
while encouraging non-real estate interaction so you don’t come across as “that guy”
using Facebook for business. [Even though you are 
]
The Schedule
Monday – Post “This Week’s Real Estate Settlement Anniversaries.” Look through your
past transactions for every transaction that occured this week. List the owners,
addresses, and number of years since settlement. If you’re not sure whether a past
client is still in the property, this is a good reason to call to find out and mention the fact
that you were going to make the announcement.
Tuesday – Real Estate Listing Photo Of The Week – This one’s pretty straightforward…
grab a picture of one of your listings, or perhaps a colleagues listing, and post it to your
profile.
Wednesday – Mortgage Rates Update – Just list latest mortgage rates. If you want you
can link to your favorite mortgage lender’s latest blog post on the subject.
Thursday – Just Listed & Price Changes – Mention your new listings and price changes
with links to the single property pages for each listing.
Friday – “Open House(s) Of The Week” – List any open houses you might be holding
Saturday – “Propertunity Of The Week” – List the best investment deal in your
marketplace.
Sunday – “Cool Real Estate Video” – Search Youtube for “Real Estate” – pick whatever
jumps at you and post it
ReCap
Remember, this is intended to be a system for generating leads via Facebook in an
efficient, fun way.
Don’t forget to start each session with some Non Real Estate related interaction.
Comment on or “like” something someone in your stream says.
And be sure to extend your reach by adding a new friend on a daily basis. This could be
an internet lead you’ve received, a friend or relative, or maybe just someone popping up
via Facebooks “suggest” feature.
A big thanks to Ryan for this post and please leave your questions & comments below!
Tags: facebook for real estate > facebook lead generation > Realestate leads > social media marketing
Craigslist "Cheat Sheet"
This hand drawn "cheat sheet" details 6 steps real estate agents & investors can use & generate 100's of leads for FREE on Craigslist.
Click here for your copy and accompanying video tutorial
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